Nicola Balkind

Freelance Writer & Content Specialist

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Notebook: August Links

By Nicola Balkind

August Links

What new projects are you getting started with this Autumn? What are your plans and fears? How is it going so far?

As well as working with 2 charity clients, I’m currently planning for my first writing workshop – for which you can register your interest here. (Feel free to share it, too!)

Meantime, here are some links from the blog this month and a round-up of the posts I’ve found useful from elsewhere.

If you haven’t yet, subscribe by email for more.

 

On the Site

Important Updates! – I know you probably haven’t done any website maintenance lately, so I shared 5 quick content fixes to get you back on track.

How to Make Time for Personal Projects – For me, one of the biggest challenges running a business isn’t being on deadline, it’s dealing with downtime. Here’s how you can learn to make time for your personal projects.

How I Use Evernote (Updated) – In January I shared some of my favourite file-sharing and note-taking apps. Evernote has come a long way for me since then.

 

Business

How do you compare to other UK businesses? A fun quiz and facts. | Freeagent

Have you taken a holiday this year? Here’s a great post on Making a holiday work when running a small business. | Guardian Small Business

In related: I gave some practical tips earlier this year on How to take a holiday as a microbusiness. | Small is Beautiful

Sarah von Bargen shared The Bizarrely Obvious Money Maker I Always Forget About. When you see it you’ll #facepalm. | Sarah von Bargen

 

Blogs & Social

Do Fewer Things, More Often. This applies to work in general, but perhaps you can apply it to your current content structure. | 99U

Why you should make proofreading part of your content strategy. | GatherContent

How to make your blog look legit when starting a business online. That about covers it! | XO Sarah

 

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What is the most useful posts you’ve read this month? Shoot me a link on Twitter @robotnic.

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Filed Under: Notebook Tagged With: 99u, august links, content, freeagent, microbusiness, sarah von bargen, social media, xo sarah

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Testimonials

Nicola was an important member of the Edinburgh International Film Festival Marketing Department and was key in the communication delivery of the Festival. In such a dynamic and demanding environment, Nicola delivered great content and was dependable throughout, an invaluable asset to the Festival.
Ross PerthEdinburgh International Film Festival
Nicola is crazy talented, knowledgeable and efficient when it comes to Social Media and Copywriting. I had the pleasure to work with Nicola on several online marketing projects over the course of almost two years. Not only is she a fountain of knowledge regarding latest trends and best practices for both Social Media and online writing – she is also able to put abstract ideas into action. Any team looking to improve their online presence would be lucky to get their hands on Nicola.
Eva MartinSERPS Invaders
Nicola helped transform EIFF’s web vision at a time of change. She is assured and confident with her tactics in an ever-evolving industry and, more importantly, generates great content with results. Allied to Nicola’s strategic savvy, it’s a winning combination.
Colan MehaffeyEdinburgh International Film Festival
Nicola has been my number one go-to for freelance community management and social media… She is incredibly efficient, she is clear with costs, time estimates and invoicing and completely reliable. She is a breath of fresh air in an industry which is plagued by self-promoting “social media gurus”: her range of skills and experience is broad and authentic. I really appreciate the way Nicola is uncomplicated to work with: she asks quick, straightforward questions about what’s required then sits down and gets the job done without fuss. I wouldn’t hesitate to recommend Nicola and would certainly work with her again.
Annie MacfarlaneTOMS Europe
Nicola is an experienced creative copywriter, with a great ability to produce quality pieces quickly and at short-notice. She has a great knowledge of social platforms and ability to apply this knowledge. Nicola is an absolute pleasure to work with and brings her creativity and personality to everything she does.
Kaye SymingtonMint Digital & Stickygram
Nicola and I worked together across several projects in the Yomgeo community management team. Nicola is great to work with, her attitude towards projects is always amazing and she is incredibly efficient, Her work is always of the highest quality, and I’ve learned a lot from working with her.
Catherine CarriganYomego
Nicola has worked with Purplefeather on various social media and copywriting campaigns. She is creative, reliable and professional and can be completely trusted with the voice of your brand – rare qualities indeed!
Andrea GardnerPurplefeather
We’ve employed Nicola’s services several times at Yomego and every time she has been absolutely fantastic in both outputs and attitude. Supporting our community management team, Nicola has added invaluable expertise in creating customer focused strategies for our clients and helping to draft truly compelling content plans. I have absolutely no hesitations in recommending Nicola’s services for anyone that places important on ensuring outputs are consistently exemplary.
Sam Macleod
Nicola was a pleasure to work with. She managed a number of our clients social media and content strategy with a brilliant flair to adapt her creative skills for each of their brands guidelines. She also provided social media training which was highly informative and engaging. Nicola is highly knowledgeable and is constantly in touch with the forefront of all social media developments. She provides all her work in a professional and timely manner. Nicola is comfortable presenting and talking to clients. I would have no hesitation in recommending Nicola. Great person to work with!
Lorraine WaddellSERPS Invaders
Nicola’s contributions to our projects for Channel 4 were invaluable: her huge knowledge of social media developments and online trends, together with her editorial flair and excellent writing skills made her invaluable in roles that encompassed community management, social media marketing, content strategy and product development. Her dedication, creativity, forward-thinking and attention to detail made her a major factor in the success of these projects. It was a pleasure to work with her, and I hope to work with her again!
Laura GraceMint Digital

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