My work is two-fold. I write and broadcast as a professional film and literary critic for several outlets. I also work with businesses and organisations in the creative industries and beyond to tell their story and unite their online communities.

Welcome to my online portfolio.

 

Writing & Broadcasting

 

Regular Film Critic: BBC Radio Scotland (May 2011 – Present)      Books Columnist: The Big Issue Magazine (Present)    Contributor: The List Magazine (Present)

 

Content

Read on to learn more about how I collaborate with organisations like the BBC, Channel 4, Edinburgh International Film Festival, and Cultural Enterprise Office.

 

Current collaborators:

Community Ambassador, Yelp.com (Present) Yelp.com connects people with great local businesses. Offline, I host events, partner with exciting local events and organisations. Online, I act as the online moderator and voice of Yelp in my community, support the local Elite Squad, run the @YelpFresno social media accounts, and write a newsletter showcasing everything the city has to offer.

Freelance Community Manager, Paved With Gold (Present) Paved With Gold specialises in product launches and growing online communities. Working with co-founder Kaye Symington on projects, including PR for Edgmont Publishing.

Regular collaborators include:

Head of Content, Small is Beautiful (Jan 2014 – Present) Small is Beautiful is an annual inspirational conference for the microbusiness community in Glasgow, Scotland Working with Roanne Dods & international speakers Online marketing, including: digital content strategy, copywriting, community management, and email marketing

 

Copywriter & Consultant, Third Sector Lab (2011 – Present) Third Sector Lab is a digital agency specialising in building conversations for social enterprises, community groups, charities, and the public sector Writing and consulting on website development projects Assisting with implementing digital marketing campaigns, including social media and outreach Clients have included Relationships Scotland, Drink Wise Age Well, and Relationships Matter

 

Previous collaborators include:

 

Copywriter, Russwood (2016–2017) Russwood Ltd is a Scottish supplier of high-quality, sustainable timber flooring, cladding and decking products. Copywriting Russwood Profile: the company’s outgoing newsletter and case studies

 

Copywriter, Guildhall School of Music & Drama (2016) The Guildhall School of Music & Drama is one of the world’s leading conservatoires and drama schools. Copywriting: the Guildhall PLAY Alumni Magazine

 

 

Copywriter, RPS Assist (2016) RPS Assist is a simple guide to the Redundancy Payments Service (RPS) which helps employees who are made redundant through no fault of their own when their employer’s business closes due to insolvency. This was a unique project as it aims to speak directly to those who need information and guidance. It aims to demystify the process of navigating the Redundancy Payments Service offered by the UK Government: a large audience with only one thing in common. Copywriting from the ground up: content strategy, tone of voice guidance, and writing, optimising, and editing all content for the website.

Copywriter & Editor, Telstra (2015) Telstra is Australia’s largest telecommunications and media company Writing, editing and proofreading customer-facing content across Telstra offerings

 
 

Head of Content, Aconite Productions (2014) Aconite Productions is a Scottish based production company that specialises in the production of quality feature documentaries for theatrical audiences and broadcast. Online marketing, including: digital content strategy, copywriting, community management, and email marketing

 
 

Web Editor, Edinburgh International Film Festival, 2010 – 2014 Consistently doubled web traffic, mailing list, & readership year-on-year Pioneered of on-season & 2013-14 off-season content strategy

 

Acting Head of Community, Yomego (now Psona), 2014 Yomego is Glasgow’s leading social media agency, now part of Psona Delivered social media strategies, training, blogger outreach campaigns and content for clients including  Olympus, Tefal, and Eaglemoss

 

Content Strategist, Shareflow, 2014 Content strategy and tone of voice Spearheaded new content marketing approach

 

Social Media & Content Manager, SERPS Invaders, 2012 – 2014 Content and social media strategy Copywriting and community management Clients included: Arran Aromatics, Royal Blind, Scottish Friendly, 999 Design, Line Digital

2009–2012