Nicola Balkind

Community Leader

  • Work
  • Books

Why I Freelance

By Nicola Balkind

Freelance life: my makeshift desk at the in-laws’

The Generation Gap

I was chatting with my father-in-law the other day, and he related a story about hiring a new Marketing Director on one of his projects.

They had found an excellent candidate, fully qualified and keen to work… but her idea of working benefits didn’t quite match those of the interview board members. They were offering a base salary, goal-driven incentives, and health care – a package that they felt was air-tight. She asked about gas mileage, the ability to work from home, and general perks that the business might offer her.

What happened to taking the deal you’re offered? seemed to be the employers’ stance. I argued that the ability to telecommute and on-the-job perks are far greater incentives than salary-driven commissions nowadays. Today’s young professionals are an inherently different breed.

 

If it ain’t broke…

We are living in an interesting time – one in which young up-and-comers have new concerns and aspirations. We know that job security is a distant dream, and would rather have the freedom to work away from the office and make our own hours than to strive towards (often arbitrary) employer-set goals.

The aspects of work in which we find value, or seek to do so, have changed drastically over the past 20 years. Those who have been in the work force for upwards of 40 graduated into a very different system than ours. They took what they could and worked their way up. There was structure, job security, and economic incentive.

The idea that those with that once-privileged position were virtuous, and that today’s young professionals are entitled young upstarts who negotiate for more than we’re worth is patently ridiculous. It’s an attitude that I’m glad and lucky enough to largely avoid, working mostly in young, innovative industries led by people with similar value systems to mine. (I work in digital and social media – it’s a self-selecting client base. But there’s the rub.)

This got me to thinking about my own life and work.

 

I have been freelancing now for 3 years, and have never looked back.

I’ve never had a full-time, permenant contract, PAYE office job. I worked part-time in my current field while I studied for my Masters, followed bya series of long-term part-time commitments. Mine has been a portfolio career since day 1.

So why do I do it?

I love the freedom and flexibility that freelancing gives me. Setting my own hours gives me freedom to pursue outside projects, like writing a book or travelling to California to visit the in-laws for 3 weeks without having to take time off.

Freelancing also incentivises me to work, too. At a job you show up, you work, you get paid. Coast for a while, and as long as you don’t get up anyone’s nose, you still get paid. Where’s the incentive? For me, if I really want that new laptop or to pay for a trip, I pick up as much work as possible. When it’s time to take a break – like this month – I can wind it down for a bit.

This isn’t a new attitude for me. As a teenager, all of my friends had part-time jobs in retail. I did too, but always treated it more like seasonal work. I’d get a 4-hour per week contract, work 4-12 hours per week for a few months, then quit. Part of this had to do with living in one town and going to university in another. But mostly it was because I was happy to save up a chunk of money then live on it while taking a longer break.

 

Why it’s backwards-compatible

Once this taught my Dad a lesson. (One that he’s happy to admit – promise!) It was summer – my last at home before university started – and I got a job at a local supermarket. I’d worked there before, before dropping it to study for and sit my final exams and get out of school as early as possible. When I went back, I was put in the café. It was hot and miserable, I came home stinking of fryer fat, and I’d rather be watching Wimbledon. So that’s what I did. I quit and I watched Wimbledon. At first my dad was pretty angry. Why is she sitting around while she could be making some pocket money? Then a while later, he told me – hey, why should you work a rubbish job when you could be enjoying the time off?

That’s the philosophy I took with me from my pre-university summer all the way to this one, 9 years later. Like that adage: I work to live, not live to work. As a mid-recession graduate, it’s one of the few perks the economy has afforded me.

 

So give it a shot

Am I entitled for demanding a work life that I want? I don’t see it that way. Being freelance doesn’t make my wants any different from those of my peers. The difference is that I don’t have to face the gatekeeper.

In fact, maybe in 20 years I’ll be the gatekeeper, wondering why the class of 2025 wants a whole different world of working benefits.

Let’s see what the next 20 years bring.

 

––

 

Fancy receiving a free monthly newsletter from nicolabalkind.com? Sign up here.

Filed Under: Microbusiness Tagged With: freelance, lifestyle, microbusiness, self-employment, work-life balance

Investing in Your Microbusiness

By Nicola Balkind

Microbusiness might sound small, but working lean is a fantastic way to get farther, quicker, avoid bureaucratic slovenliness. Not to mention the freedom to do things the way you want!

Whether you’re bootstrapping or have a little investment behind you, chances are you’re running a streamlined enterprise and keeping your overheads low.

And guess what? There’s no better time to innovate.

But are you investing everything that you can into your business? Are you cutting corners to keep overheads low in areas thy might actually improve your business processes, work flow, or client retention?

Don’t feel guilty about investing a little money into the areas that matter.

Is business slow? Maybe it’s time to spruce up your website to capture the would-be clients who are out off by some sloppy navigation. Maybe you need to put some more time into your newsletter. Or perhaps it’s time to pony up for a new microphone or camera to make your audio-visual content really shine.

If you’re holing back on going “all in” on your big ideas, here’s more helpful information and inspriation from Natalie McNeil at She Takes on The World!

 

What could you improve with a little time or cash injection? Have you been holding back on investing in your business?

—

This blog post was originally published on the Small is Beautiful blog.

Filed Under: Client Work, Microbusiness Tagged With: enterprise, freelance lifestyle, microbusiness, self-employment

Managing Yourself

By Nicola Balkind

As a freelancer, my work often involves a lot of irons in the fire and a lot of spinning plates.

Clichés aside, one of the biggest challenges is managing in a time that works for you and for your clients.

Here I’ve compiled just a few of my favourite tools, tricks, and nuggets of wisdom for managing yourself and your own time as a freelancer.

 

1. Take the best advice, not all of the advice, you can get

With so many business start-up and productivity blogs and books around, it’s easy to get stuck in a research rut. I’ve found that you get much further with one or two good, solid pieces of advice.

Rework by the guys at 37 Signals was a revelation for me because it justified a lot of my existing working method, while giving me new ways to think about how best to handle my time. Manage Your Day to Day from 99U is also packed with simple, easily implemented advice on managing your time.

More recently, this blog piece on structuring your ideal workday further confirmed my theories about the best times of day to get certain types of work done.

Now that I have those fundamentals down, it’s time to move on and put them into practice. Don’t get bogged down in the latest tricks if you’ve found something that works for you. Give it a go and try to develop it into your perfect practice.

 

2. Find a system that suits you

In earlier (and less lucrative) days as a freelancer, I kept all sorts of paper notes and a planner. The planner was my own diary, keeping track of meeting dates and deadlines, and I liked to keep a separate notebook for each project. As I  gradually added more and more projects to the pile, it became important to keep all the key things in one place.

Now I use Basecamp Personal, using my work-life as a single Project. Within that, I have a to-do list for each client (each to-do is attached to a deadline), and a document for each week in which I list the days of the week and the time spent on each client. After trying tends of productivity apps to manage them all, this has been the best solution I’ve found for keeping separate lists in one place.

Some other great tools with similar functionality are and Toggl for time management and Trello, which is a dream for to-do list addicts.

 

3. Don’t forget the fundamentals

You know how the tax deadline seems to come around earlier each year? And you end up spending hours in a sea of receipts, wishing you’d been more organised? Try dedicating 20 minutes per week, or an hour each month, to getting your receipts together.

I like to keep my monthly receipts in separate envelopes. Usually I’ll clear out my purse at the end of each week and write the totals on the envelope. Then I keep a separate spreadsheet where I tally up the monthly totals and separate day-to-day and capital expenses. As an added bonus, breaking it down will keep things fresh in your mind so you won’t miss those stray receipts, and I promise you’ll feel loads more sane.

If you’re more of a geek about these things, try Kris Atomic’s blog post on The Joy of Accounting – it could be a life-changer!

 

—

This blog post was originally published on the Small is Beautiful blog.

Filed Under: Client Work, Microbusiness Tagged With: freelance lifestyle, freelancing, self-employment

  • « Previous Page
  • 1
  • 2
  • 3
  • 4
Privacy & Cookies: This site uses cookies. By continuing to use this website, you agree to their use.
To find out more, including how to control cookies, see here: Cookie Policy

Categories

  • Archive
  • Client Work
  • Microbusiness
  • Notebook
  • Social Media & Content
  • Writing Portfolio

Copyright © 2025 · Modern Studio Pro Theme On Genesis Framework · WordPress · Log in