Nicola Balkind

Freelance Writer & Content Specialist

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¡Nae Pasaran!

By Nicola Balkind

Over the past 4 weeks, I’ve been assisting with a crowdfunding campaign. It’s been a long road for the investigative documentary film Nae Pasaran – which follows the Scottish factory workers who, 40 years after an act of solidarity, discover their true impact against Chile’s fascist dictatorship. The filmmakers have been seeking the finishing funds on Kickstarter.

I met the director, Felipe Bustos Sierra, at the Edinburgh International Film Festival in 2013. His short film, also called Nae Pasaran (which you can watch online here), was due to screen a few days later. We watched it together, then I continued to follow it. Over the following 4 years, he raised another round of funding to explore, research and film a potential feature. Now that the film is almost complete, a final budget was needed to finish it in time for the 2018 film festival circuit and general release.

It has been quite a journey, even just to witness it. This time around, I was brought in to assist with the social media campaign alongside the Kickstarter, from planning to execution, along with PR for the film. We’ve seen it featured in the Janice Forsyth Show on BBC Radio Scotland and online at Pajiba and the New Socialist, with more features to come. Today, the Kickstarter campaign hit its target of £50,000 with 24 hours to spare.

Watching and nurturing the online support for this important film has been a real privilege, from the engagement on individual posts to the generous donations we’ve seen come in (and right before Christmas, too!). The community has grown and rallied around this creative pursuit without having seen the final outcome. Next year, the film will be finished, released, and complemented by the showing of the engine that has been returned to Scotland.

If you’re working on a film or other creative project and need support with social media, PR, or any other form of digital marketing in 2018, get in touch.

Filed Under: Client Work Tagged With: crowdfunding, crowdfunding consultant, documentary film, kickstarter, nae pasaran, outreach, pr, scottish film

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Testimonials

Nicola is an experienced creative copywriter, with a great ability to produce quality pieces quickly and at short-notice. She has a great knowledge of social platforms and ability to apply this knowledge. Nicola is an absolute pleasure to work with and brings her creativity and personality to everything she does.
Kaye SymingtonMint Digital & Stickygram
Nicola’s contributions to our projects for Channel 4 were invaluable: her huge knowledge of social media developments and online trends, together with her editorial flair and excellent writing skills made her invaluable in roles that encompassed community management, social media marketing, content strategy and product development. Her dedication, creativity, forward-thinking and attention to detail made her a major factor in the success of these projects. It was a pleasure to work with her, and I hope to work with her again!
Laura GraceMint Digital
Nicola has worked with Purplefeather on various social media and copywriting campaigns. She is creative, reliable and professional and can be completely trusted with the voice of your brand – rare qualities indeed!
Andrea GardnerPurplefeather
Nicola and I worked together across several projects in the Yomgeo community management team. Nicola is great to work with, her attitude towards projects is always amazing and she is incredibly efficient, Her work is always of the highest quality, and I’ve learned a lot from working with her.
Catherine CarriganYomego
Nicola has been my number one go-to for freelance community management. She is incredibly efficient, she is clear with costs, time estimates and invoicing and completely reliable. She is a breath of fresh air in an industry which is plagued by self-promoting “gurus”: her range of skills and experience is broad and authentic. I really appreciate the way Nicola is uncomplicated to work with: she asks quick, straightforward questions about what’s required then sits down and gets the job done without fuss. I wouldn’t hesitate to recommend Nicola and would certainly work with her again.
Annie MacfarlaneTOMS Europe
Nicola has been nothing but helpful, insightful, and an amazing force to impact our team. She exudes exceptional talent, and throughout working together I’ve been able to see first-hand her strength in organising and leading a team, attention to detail, and ability communicate with her peers and clients effectively. It has been a real pleasure to work with Nicola, and I can’t wait to continue working alongside and learning from her.
Jessica Yamamoto, Yelp
We’ve employed Nicola’s services several times at Yomego and every time she has been absolutely fantastic in both outputs and attitude. Supporting our community management team, Nicola has added invaluable expertise in creating customer focused strategies for our clients and helping to draft truly compelling content plans. I have absolutely no hesitations in recommending Nicola’s services for anyone that places important on ensuring outputs are consistently exemplary.
Sam Macleod
Nicola is crazy talented, knowledgeable and efficient when it comes to Social Media and Copywriting. I had the pleasure to work with Nicola on several online marketing projects over the course of almost two years. Not only is she a fountain of knowledge regarding latest trends and best practices for both Social Media and online writing – she is also able to put abstract ideas into action. Any team looking to improve their online presence would be lucky to get their hands on Nicola.
Eva MartinSERPS Invaders
Nicola was an important member of the Edinburgh International Film Festival Marketing Department and was key in the communication delivery of the Festival. In such a dynamic and demanding environment, Nicola delivered great content and was dependable throughout, an invaluable asset to the Festival.
Ross PerthEdinburgh International Film Festival
Nicola helped transform EIFF’s web vision at a time of change. She is assured and confident with her tactics in an ever-evolving industry and, more importantly, generates great content with results. Allied to Nicola’s strategic savvy, it’s a winning combination.
Colan MehaffeyEdinburgh International Film Festival

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