Nicola Balkind

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How Often?

By Nicola Balkind

How Often Should I Post on Social Media?

 

One of the most common questions that I”m often asked when consulting with a new collaborator is a big one:

“How often should I post?”

 

It’s one of the easiest questions to answer, but one of the hardest questions to answer well.

 

The short answer?

As a rule of thumb, I usually say something like:

For blogs, at least one per month, but up to one per week
For Twitter, 1-20 times per day plus retweets
For Facebook, at least 3 times per week
For Google+ and LinkedIn, at least every time you post a blog

If these guidelines sound vague, it’s because they are totally vague.

 

The long answer?

There’s only one way to find out how often you should post.

START POSTING.

 

Maybe it wasn’t so long after all.

The only way to learn what’s right for your audience is through good old trial and error. Try things out, gather your results. Then throw out what isn’t working and focus on the things that are working.

This goes for all types of content, but it also goes for how frequently you post.

As you interact on your social media platforms of choice, listen in. Pay attention to the times of day that are working for your audience. What are they discussing, and in what format? Are they liking pictures first thing int he morning and having debates at lunchtime? These things all factor into your social media and content strategy.

The same goes for blog posts. Are you dragging yourself over the coals to produce 3 blog posts per week that nobody reads? Try scaling back and see if one longer, more content rich blog post per week performs better.

Remember: there is no point in creating tons of content that adds zero value. People have limited time, and it is up to you how much of that time you can encourage them to devote to your output.

Weigh and measure the value your offering against their time until you have a recipe for how often to post. Then keep tweaking.

 

Your turn

How often do you post on your blog and social media channels? What works for your audience?

If you haven’t started yet, what’s holding you back?

Filed Under: Social Media & Content Tagged With: content, frequency, how often should I post?, social media

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Testimonials

Nicola is an experienced creative copywriter, with a great ability to produce quality pieces quickly and at short-notice. She has a great knowledge of social platforms and ability to apply this knowledge. Nicola is an absolute pleasure to work with and brings her creativity and personality to everything she does.
Kaye SymingtonMint Digital & Stickygram
Nicola’s contributions to our projects for Channel 4 were invaluable: her huge knowledge of social media developments and online trends, together with her editorial flair and excellent writing skills made her invaluable in roles that encompassed community management, social media marketing, content strategy and product development. Her dedication, creativity, forward-thinking and attention to detail made her a major factor in the success of these projects. It was a pleasure to work with her, and I hope to work with her again!
Laura GraceMint Digital
Nicola has worked with Purplefeather on various social media and copywriting campaigns. She is creative, reliable and professional and can be completely trusted with the voice of your brand – rare qualities indeed!
Andrea GardnerPurplefeather
Nicola and I worked together across several projects in the Yomgeo community management team. Nicola is great to work with, her attitude towards projects is always amazing and she is incredibly efficient, Her work is always of the highest quality, and I’ve learned a lot from working with her.
Catherine CarriganYomego
Nicola has been my number one go-to for freelance community management. She is incredibly efficient, she is clear with costs, time estimates and invoicing and completely reliable. She is a breath of fresh air in an industry which is plagued by self-promoting “gurus”: her range of skills and experience is broad and authentic. I really appreciate the way Nicola is uncomplicated to work with: she asks quick, straightforward questions about what’s required then sits down and gets the job done without fuss. I wouldn’t hesitate to recommend Nicola and would certainly work with her again.
Annie MacfarlaneTOMS Europe
Nicola has been nothing but helpful, insightful, and an amazing force to impact our team. She exudes exceptional talent, and throughout working together I’ve been able to see first-hand her strength in organising and leading a team, attention to detail, and ability communicate with her peers and clients effectively. It has been a real pleasure to work with Nicola, and I can’t wait to continue working alongside and learning from her.
Jessica Yamamoto, Yelp
We’ve employed Nicola’s services several times at Yomego and every time she has been absolutely fantastic in both outputs and attitude. Supporting our community management team, Nicola has added invaluable expertise in creating customer focused strategies for our clients and helping to draft truly compelling content plans. I have absolutely no hesitations in recommending Nicola’s services for anyone that places important on ensuring outputs are consistently exemplary.
Sam Macleod
Nicola is crazy talented, knowledgeable and efficient when it comes to Social Media and Copywriting. I had the pleasure to work with Nicola on several online marketing projects over the course of almost two years. Not only is she a fountain of knowledge regarding latest trends and best practices for both Social Media and online writing – she is also able to put abstract ideas into action. Any team looking to improve their online presence would be lucky to get their hands on Nicola.
Eva MartinSERPS Invaders
Nicola was an important member of the Edinburgh International Film Festival Marketing Department and was key in the communication delivery of the Festival. In such a dynamic and demanding environment, Nicola delivered great content and was dependable throughout, an invaluable asset to the Festival.
Ross PerthEdinburgh International Film Festival
Nicola helped transform EIFF’s web vision at a time of change. She is assured and confident with her tactics in an ever-evolving industry and, more importantly, generates great content with results. Allied to Nicola’s strategic savvy, it’s a winning combination.
Colan MehaffeyEdinburgh International Film Festival

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