A few months ago, I led a workshop on the topic of “Better Blogging”.
As a so-called “digital native” with experience with blogging platforms ranging back to LiveJournal circa 2003, my view on blogs is that they are part of your home page, your key presence, a hub and a personalised place for rich content and informing your audience about news from your company.
However, the two key questions I was met with throughout the workshop were these:
- What makes this a blog post?; and
- Can’t I just post it on Facebook?
In a word, yes. However, topics that are truly newsworthy, like the launch of a new product or service, a public event or an award win, is worth more than a flash-in-the-pan Tweet. The half-life of a Twitter update can be measured in hours; a blog post will stay on your website to be revisited for days, weeks, and months. So let’s take a look at what you can (and should!) blog about.
