Nicola Balkind

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Why I Freelance

By Nicola Balkind

Freelance life: my makeshift desk at the in-laws’

The Generation Gap

I was chatting with my father-in-law the other day, and he related a story about hiring a new Marketing Director on one of his projects.

They had found an excellent candidate, fully qualified and keen to work… but her idea of working benefits didn’t quite match those of the interview board members. They were offering a base salary, goal-driven incentives, and health care – a package that they felt was air-tight. She asked about gas mileage, the ability to work from home, and general perks that the business might offer her.

What happened to taking the deal you’re offered? seemed to be the employers’ stance. I argued that the ability to telecommute and on-the-job perks are far greater incentives than salary-driven commissions nowadays. Today’s young professionals are an inherently different breed.

 

If it ain’t broke…

We are living in an interesting time – one in which young up-and-comers have new concerns and aspirations. We know that job security is a distant dream, and would rather have the freedom to work away from the office and make our own hours than to strive towards (often arbitrary) employer-set goals.

The aspects of work in which we find value, or seek to do so, have changed drastically over the past 20 years. Those who have been in the work force for upwards of 40 graduated into a very different system than ours. They took what they could and worked their way up. There was structure, job security, and economic incentive.

The idea that those with that once-privileged position were virtuous, and that today’s young professionals are entitled young upstarts who negotiate for more than we’re worth is patently ridiculous. It’s an attitude that I’m glad and lucky enough to largely avoid, working mostly in young, innovative industries led by people with similar value systems to mine. (I work in digital and social media – it’s a self-selecting client base. But there’s the rub.)

This got me to thinking about my own life and work.

 

I have been freelancing now for 3 years, and have never looked back.

I’ve never had a full-time, permenant contract, PAYE office job. I worked part-time in my current field while I studied for my Masters, followed bya series of long-term part-time commitments. Mine has been a portfolio career since day 1.

So why do I do it?

I love the freedom and flexibility that freelancing gives me. Setting my own hours gives me freedom to pursue outside projects, like writing a book or travelling to California to visit the in-laws for 3 weeks without having to take time off.

Freelancing also incentivises me to work, too. At a job you show up, you work, you get paid. Coast for a while, and as long as you don’t get up anyone’s nose, you still get paid. Where’s the incentive? For me, if I really want that new laptop or to pay for a trip, I pick up as much work as possible. When it’s time to take a break – like this month – I can wind it down for a bit.

This isn’t a new attitude for me. As a teenager, all of my friends had part-time jobs in retail. I did too, but always treated it more like seasonal work. I’d get a 4-hour per week contract, work 4-12 hours per week for a few months, then quit. Part of this had to do with living in one town and going to university in another. But mostly it was because I was happy to save up a chunk of money then live on it while taking a longer break.

 

Why it’s backwards-compatible

Once this taught my Dad a lesson. (One that he’s happy to admit – promise!) It was summer – my last at home before university started – and I got a job at a local supermarket. I’d worked there before, before dropping it to study for and sit my final exams and get out of school as early as possible. When I went back, I was put in the café. It was hot and miserable, I came home stinking of fryer fat, and I’d rather be watching Wimbledon. So that’s what I did. I quit and I watched Wimbledon. At first my dad was pretty angry. Why is she sitting around while she could be making some pocket money? Then a while later, he told me – hey, why should you work a rubbish job when you could be enjoying the time off?

That’s the philosophy I took with me from my pre-university summer all the way to this one, 9 years later. Like that adage: I work to live, not live to work. As a mid-recession graduate, it’s one of the few perks the economy has afforded me.

 

So give it a shot

Am I entitled for demanding a work life that I want? I don’t see it that way. Being freelance doesn’t make my wants any different from those of my peers. The difference is that I don’t have to face the gatekeeper.

In fact, maybe in 20 years I’ll be the gatekeeper, wondering why the class of 2025 wants a whole different world of working benefits.

Let’s see what the next 20 years bring.

 

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Filed Under: Microbusiness Tagged With: freelance, lifestyle, microbusiness, self-employment, work-life balance

Advanced Techniques for Content Planning

By Nicola Balkind

Last time we looked at why you should schedule your social media updates, and tools to do so.

Today, let’s look at some more advanced techniques for content planning.

 

Schedule The Time In!

Schedue-ception!

Make time in your diary to schedule your updates.

It gets the busy-work out of the way and frees you up for other tasks.

Then, midweek, all you have to do is check in for the fun stuff: mentions, replies and chat.

I also find that planning blog topics ahead of time breaks the barrier to entry for actually getting the blog post written.

 

Make a Calendar

 

An example of what my content calendar looks like.
An example of what my content calendar looks like.

 

My secret weapon in defining social media strategies, and for day-to-day activity, is the content calendar.

This can be a simple spreadsheet with the dates laid out in on one axis and the channels on another.

This gives a clear view of your content – long-form and short – and how these updates fit together.

For example, each blog post might need an immediate tweet and Facebook post, and a secondary tweet the next day. Plot these out on the calendar for a clear view.

Having a monthly schedule also gives you the opportunity to outline bigger events, like a holiday or industry day. You can also include seasonal content here.

See Twitter’s #OwnTheMoment calendar for examples.

You can download an example of my social media content calendar here.

 

Create a Note-Taking System

If you’re using an organisational tool like use it to save any links you want to share and to make note of any blog posts or other important updates you need to share on social media that week.

For example…

Evernote

A peek at my Reading Week link list notes on Evernote.
A peek at my Reading Week link list notes on Evernote.

Evernote is a great place to store all your internet bits and bobs.

Saw a link that you loved and want to refer back to? Stick in Evernote.

Got a blog post idea while on the go? Draft it up in Evernote.

Having a system for keeping all of this internet ephemera can make your content planning really easy.

 

Pocket

Screen Shot 2014-07-29 at 13.25.37
A peek at my Pocket Favourites – which I use as a link archive for content planning.

I do this using Pocket – which is my read it later app of choice.

When I like an article, I star it.

Then, when it comes to writing my Friday link list (it’s Reading Week – sign up here) I can jump into my favourites and quickly add them to the piece.

The same goes for sharing them via Buffer.

––

&…

If you’re super organised, you can also write a comment as you save the note, to make quick work of slotting these items into your social media calendar.

Easy peasy!

 

Your Turn!

How do you organise your content? Are you a pro at content planning?

Leave me your tips or queries in a comment, tweet me @robotnic or email me with your thoughts/questions!

 

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Filed Under: Social Media & Content Tagged With: content, content planning

How To Schedule Your Social Media Updates

By Nicola Balkind

Did you know that you can automate your social media updates?

If yes, are you doing it effectively?

Here are some of my tips for how to make the most of scheduling your tweets, Facebook posts, and other social updates.

 

Why Schedule Social Media Updates?

1. Scheduling your social media updates saves time.

Many of the projects I work on involve social media strategy and community management.

Why do those clients need me?

Well, it’s two-fold. One reason is that they don’t have the skills to establish their social media presence and grow an online community around their brand. Another reason is that they don’t have the time.

 

2. Scheduling your content makes it better.

Plotting out your social media updates gives you a clearer picture of what you’re putting out there.

Posting on a day-to-day basis is fine, but dipping in and out of your channels can become disorienting. You might forget to post an all-important reminder before a deadline passes, or you could be pushing your self-promotion activity ad nauseum.

Planning out your activity ahead will help you to clear up these issues, share content at the optimal times, and save time overall.

 

3. Scheduling = Optimising

Only about 46% of Twitter users log on at least once per day – and only 39% log in twice or more per day. (Source: Laura Roeder.)

You need to catch them while they’re online. More on this below.

 

 

Social Media Scheduling Tools

buffer-schedule

So now that you’re convinced that you should schedule your updates, and have a content calendar in place, it’s time to think  about scheduling tools.

There are tons out there from full-scale decks like HootSuite (online) and TweetDeck (for desktop) to drag-and-drops like Buffer. I’d point you towards Buffer.

Buffer is a simple and easy-to-use client which defines a number of pre-determined times to disseminate your Tweets or other social media updates. As you add updates to your Buffer, it drops them into these time slots and pushes them out automatically.

You can also schedule specific times for updates to go out.

 

Bonus Tip:

buffer-extension

My favourite aspect of Buffer – as with most apps I use – is the Chrome Extension.

This extension allows you to click a button on the page you are visiting, and it will automatically build an update with the page title and link.

I use this daily to share articles.

Click here to learn more about the Buffer Extension for Chrome.

 

Optimising Your Social Media Schedule

 

Tweriod Analysis form my own Twitter account
Tweriod Analysis form my own Twitter account

 

Once you have your social media calendar in place, and you’ve found a scheduling tool that works for you, the next step is optimising those scheduled time slots.

Optimising your social media updates ensures that you are sending information out into the world while your audience is listening.

While Buffer and HootSuite have in-built features which select the optimal times for your posts, services like Tweriod do one better: they analyse when your audience is online and active.

The best part? You can have Tweriod analyse your results and integrate them back into Buffer.

 

Need a Hand?

How do you handle your social media updates?

Are you sticking to a schedule, or is your content awry?

Learn more about my community management services, or get in touch to find out how I can help.

Filed Under: Social Media & Content Tagged With: brand storytelling, content marketing, content strategy, social media

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