Nicola Balkind

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Announcing Fan Phenomena: The Hunger Games

By Nicola Balkind

FPTHG

Fan Phenomena is a book series from Intellect Books that aims to decode cult subjects of popular culture.

In July 2012, I pitched the theme of The Hunger Games. In December 2012, my proposal was accepted and I was awarded editorship of the book. By December 2013, it was written and ready to go.

Fan Phenomena: The Hunger Games is published by Intellect, distributed by Intellect and University of Chicago Press. The publication date will be 15 July 2014.

An exciting dystopian fantasy thriller series, The Hunger Games began its life as a trilogy of books by Suzanne Collins, the first released in 2008. An immediate success, the first instalment had a first printing of 50,000 hardcover copies, which quickly ballooned to 200,000.

Spending one hundred consecutive weeks on the New York Times bestseller list, the book was put into development for release on the big screen. The first film, starring Academy Award–winning actress Jennifer Lawrence, broke box office records, and all of its sequels are expected to follow suit.

Fan Phenomena: The Hunger Games charts the series’ success through the increasingly vocal online communities that drive the young adult book market. Essays here consider the fashion that the series has created and how the costumes, memorabilia, merchandising, and branding have become an ever bigger part of the fandom experience. Issues explored include debates over the movie stars’ race and size, which tap into greater issues within the fan community and popular culture in general.

With this scholarly compendium, navigating the post apocalyptic landscape of Panem will be as effortless as Katniss Everdeen’s archery and ensure that the odds will be forever in your favour.

Filed Under: Writing Portfolio Tagged With: fan phenomena

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Testimonials

Nicola has been my number one go-to for freelance community management. She is incredibly efficient, she is clear with costs, time estimates and invoicing and completely reliable. She is a breath of fresh air in an industry which is plagued by self-promoting “gurus”: her range of skills and experience is broad and authentic. I really appreciate the way Nicola is uncomplicated to work with: she asks quick, straightforward questions about what’s required then sits down and gets the job done without fuss. I wouldn’t hesitate to recommend Nicola and would certainly work with her again.
Annie MacfarlaneTOMS Europe
We’ve employed Nicola’s services several times at Yomego and every time she has been absolutely fantastic in both outputs and attitude. Supporting our community management team, Nicola has added invaluable expertise in creating customer focused strategies for our clients and helping to draft truly compelling content plans. I have absolutely no hesitations in recommending Nicola’s services for anyone that places important on ensuring outputs are consistently exemplary.
Sam Macleod
Nicola is an experienced creative copywriter, with a great ability to produce quality pieces quickly and at short-notice. She has a great knowledge of social platforms and ability to apply this knowledge. Nicola is an absolute pleasure to work with and brings her creativity and personality to everything she does.
Kaye SymingtonMint Digital & Stickygram
Nicola and I worked together across several projects in the Yomgeo community management team. Nicola is great to work with, her attitude towards projects is always amazing and she is incredibly efficient, Her work is always of the highest quality, and I’ve learned a lot from working with her.
Catherine CarriganYomego
Nicola’s contributions to our projects for Channel 4 were invaluable: her huge knowledge of social media developments and online trends, together with her editorial flair and excellent writing skills made her invaluable in roles that encompassed community management, social media marketing, content strategy and product development. Her dedication, creativity, forward-thinking and attention to detail made her a major factor in the success of these projects. It was a pleasure to work with her, and I hope to work with her again!
Laura GraceMint Digital
Nicola helped transform EIFF’s web vision at a time of change. She is assured and confident with her tactics in an ever-evolving industry and, more importantly, generates great content with results. Allied to Nicola’s strategic savvy, it’s a winning combination.
Colan MehaffeyEdinburgh International Film Festival
Nicola is crazy talented, knowledgeable and efficient when it comes to Social Media and Copywriting. I had the pleasure to work with Nicola on several online marketing projects over the course of almost two years. Not only is she a fountain of knowledge regarding latest trends and best practices for both Social Media and online writing – she is also able to put abstract ideas into action. Any team looking to improve their online presence would be lucky to get their hands on Nicola.
Eva MartinSERPS Invaders
Nicola was an important member of the Edinburgh International Film Festival Marketing Department and was key in the communication delivery of the Festival. In such a dynamic and demanding environment, Nicola delivered great content and was dependable throughout, an invaluable asset to the Festival.
Ross PerthEdinburgh International Film Festival
Nicola was a pleasure to work with. She managed a number of our clients social media and content strategy with a brilliant flair to adapt her creative skills for each of their brands guidelines. She also provided social media training which was highly informative and engaging. Nicola is highly knowledgeable and is constantly in touch with the forefront of all social media developments. She provides all her work in a professional and timely manner. Nicola is comfortable presenting and talking to clients. I would have no hesitation in recommending Nicola. Great person to work with!
Lorraine WaddellSERPS Invaders
Nicola has worked with Purplefeather on various social media and copywriting campaigns. She is creative, reliable and professional and can be completely trusted with the voice of your brand – rare qualities indeed!
Andrea GardnerPurplefeather

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