Nicola Balkind

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How I Start

By Nicola Balkind

Getting Started

Last week I published a post on my big sticking point: Getting Started.

It wasn’t until afterwards that I realised that I hadn’t explained how I get over it.

Probably because I started without a plan.

So, here are some ways you can help yourself to get started.
 

1. Define Your To-Dos

If I sit down to work without an idea of what needs done, it’s a wasted day. So I always write my to-do list for the coming week on a Friday afternoon or – if time gets away from me – on Sunday evening.

Defining your weekly overview before the new week begins clears away the clutter of the week past, gives you a solid starting point, and can always be revised over time as things pop up and change.

For me, this means having a weekly to-do list. At the end of each day I write down my to-dos for the next day. If something moves, no worries, it gets copied and pasted to the next available time slot.

Knowing what needs done and when also gives me a deadline – even if it’s just to finish this blog post before my yoga class this afternoon.

Set yourself parameters and keep your priorities front-of-mind.

 

2. Remove Distractions

Close the YouTube tab. Close your inbox. Turn on the Do Not Disturb notifications feature. They’ll still be there when you’re done.

Sometimes if the dishes are looming, the best way to get them off your mind is to give yourself time to get them out of the way. It can be easy to get into a procrastination cycle here, but you know how you have the best ideas in the bath, or on the bus? Doing something productive and meditative can ease you into the right thinking patterns.

For me, it’s often something like watching one video, or doing the dishes.

This also relates to…

 

3. Set a Starting Point

Don’t let a stream of bits and bobs steamroller your day.

Committing yourself to a task that’s a little down the line, and takes place right after a certainty. It can makes a big difference.

So tell yourself: see once those dishes are done? Once I finished this cup of tea? When the postman comes? Then it’s time to start.

 

4. Start a Timer

Some people swear by the Pomodoro technique or variations on it. Setting a timer for 10-20 minutes and challenging yourself to start work can be really useful. But I also find that as the timer gives me a reason to get going, the buzzer goes off as I hit my stride.

My technique is to use Toggl (more on how I use Toggl here). You start a timer, define the task, then get going. Keep yourself beholden to the task at hand, and to the timer’s tick. You’ll soon realise how little time you spend actually focused on a task and how long it takes. No time feels more wasted than time deleted from a Toggl tab.

 

Your Turn

What are your tips for getting started? What’s your sticking point?

Here are some responses I got from last week’s blog (See? You’re not alone!):

@robotnic I agree that it's the starting for me, and when I start, it takes me a few tries to get going.

— Christopher Alonso (@ChrisRAlonso) September 10, 2015

@robotnic I like the idea of things more than actually doing them. Things can be perfectly formed in my mind but I don't do them in reality

— Wiebke (@Anywiebs) September 10, 2015

@Anywiebs @robotnic I psych myself out from starting projects because I can never live up to my unrealistic expectations of myself D:

— Candace (@librarianfm) September 10, 2015

@Anywiebs @robotnic That and I'm always interested in too many things, I wish I could just focus on one and be super awesome at it.

— Candace (@librarianfm) September 10, 2015

@robotnic The end. Hate handing it in. Feels like handing in homework aged 12. Coffee, music and getting enough sleep helps starting it.

— Neil Major (@Neilmajor) September 10, 2015

What are your tips for getting started?

Filed Under: Microbusiness, Notebook Tagged With: beating procrastination, getting started, microbusiness, productivity, sticking points

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Nicola is an experienced creative copywriter, with a great ability to produce quality pieces quickly and at short-notice. She has a great knowledge of social platforms and ability to apply this knowledge. Nicola is an absolute pleasure to work with and brings her creativity and personality to everything she does.
Kaye SymingtonMint Digital & Stickygram
Nicola’s contributions to our projects for Channel 4 were invaluable: her huge knowledge of social media developments and online trends, together with her editorial flair and excellent writing skills made her invaluable in roles that encompassed community management, social media marketing, content strategy and product development. Her dedication, creativity, forward-thinking and attention to detail made her a major factor in the success of these projects. It was a pleasure to work with her, and I hope to work with her again!
Laura GraceMint Digital
Nicola has worked with Purplefeather on various social media and copywriting campaigns. She is creative, reliable and professional and can be completely trusted with the voice of your brand – rare qualities indeed!
Andrea GardnerPurplefeather
Nicola and I worked together across several projects in the Yomgeo community management team. Nicola is great to work with, her attitude towards projects is always amazing and she is incredibly efficient, Her work is always of the highest quality, and I’ve learned a lot from working with her.
Catherine CarriganYomego
Nicola has been my number one go-to for freelance community management. She is incredibly efficient, she is clear with costs, time estimates and invoicing and completely reliable. She is a breath of fresh air in an industry which is plagued by self-promoting “gurus”: her range of skills and experience is broad and authentic. I really appreciate the way Nicola is uncomplicated to work with: she asks quick, straightforward questions about what’s required then sits down and gets the job done without fuss. I wouldn’t hesitate to recommend Nicola and would certainly work with her again.
Annie MacfarlaneTOMS Europe
Nicola has been nothing but helpful, insightful, and an amazing force to impact our team. She exudes exceptional talent, and throughout working together I’ve been able to see first-hand her strength in organising and leading a team, attention to detail, and ability communicate with her peers and clients effectively. It has been a real pleasure to work with Nicola, and I can’t wait to continue working alongside and learning from her.
Jessica Yamamoto, Yelp
We’ve employed Nicola’s services several times at Yomego and every time she has been absolutely fantastic in both outputs and attitude. Supporting our community management team, Nicola has added invaluable expertise in creating customer focused strategies for our clients and helping to draft truly compelling content plans. I have absolutely no hesitations in recommending Nicola’s services for anyone that places important on ensuring outputs are consistently exemplary.
Sam Macleod
Nicola is crazy talented, knowledgeable and efficient when it comes to Social Media and Copywriting. I had the pleasure to work with Nicola on several online marketing projects over the course of almost two years. Not only is she a fountain of knowledge regarding latest trends and best practices for both Social Media and online writing – she is also able to put abstract ideas into action. Any team looking to improve their online presence would be lucky to get their hands on Nicola.
Eva MartinSERPS Invaders
Nicola was an important member of the Edinburgh International Film Festival Marketing Department and was key in the communication delivery of the Festival. In such a dynamic and demanding environment, Nicola delivered great content and was dependable throughout, an invaluable asset to the Festival.
Ross PerthEdinburgh International Film Festival
Nicola helped transform EIFF’s web vision at a time of change. She is assured and confident with her tactics in an ever-evolving industry and, more importantly, generates great content with results. Allied to Nicola’s strategic savvy, it’s a winning combination.
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