Nicola Balkind

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Investing in Your Microbusiness

By Nicola Balkind

Microbusiness might sound small, but working lean is a fantastic way to get farther, quicker, avoid bureaucratic slovenliness. Not to mention the freedom to do things the way you want!

Whether you’re bootstrapping or have a little investment behind you, chances are you’re running a streamlined enterprise and keeping your overheads low.

And guess what? There’s no better time to innovate.

But are you investing everything that you can into your business? Are you cutting corners to keep overheads low in areas thy might actually improve your business processes, work flow, or client retention?

Don’t feel guilty about investing a little money into the areas that matter.

Is business slow? Maybe it’s time to spruce up your website to capture the would-be clients who are out off by some sloppy navigation. Maybe you need to put some more time into your newsletter. Or perhaps it’s time to pony up for a new microphone or camera to make your audio-visual content really shine.

If you’re holing back on going “all in” on your big ideas, here’s more helpful information and inspriation from Natalie McNeil at She Takes on The World!

 

What could you improve with a little time or cash injection? Have you been holding back on investing in your business?

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This blog post was originally published on the Small is Beautiful blog.

Filed Under: Client Work, Microbusiness Tagged With: enterprise, freelance lifestyle, microbusiness, self-employment

Managing Yourself

By Nicola Balkind

As a freelancer, my work often involves a lot of irons in the fire and a lot of spinning plates.

Clichés aside, one of the biggest challenges is managing in a time that works for you and for your clients.

Here I’ve compiled just a few of my favourite tools, tricks, and nuggets of wisdom for managing yourself and your own time as a freelancer.

 

1. Take the best advice, not all of the advice, you can get

With so many business start-up and productivity blogs and books around, it’s easy to get stuck in a research rut. I’ve found that you get much further with one or two good, solid pieces of advice.

Rework by the guys at 37 Signals was a revelation for me because it justified a lot of my existing working method, while giving me new ways to think about how best to handle my time. Manage Your Day to Day from 99U is also packed with simple, easily implemented advice on managing your time.

More recently, this blog piece on structuring your ideal workday further confirmed my theories about the best times of day to get certain types of work done.

Now that I have those fundamentals down, it’s time to move on and put them into practice. Don’t get bogged down in the latest tricks if you’ve found something that works for you. Give it a go and try to develop it into your perfect practice.

 

2. Find a system that suits you

In earlier (and less lucrative) days as a freelancer, I kept all sorts of paper notes and a planner. The planner was my own diary, keeping track of meeting dates and deadlines, and I liked to keep a separate notebook for each project. As I  gradually added more and more projects to the pile, it became important to keep all the key things in one place.

Now I use Basecamp Personal, using my work-life as a single Project. Within that, I have a to-do list for each client (each to-do is attached to a deadline), and a document for each week in which I list the days of the week and the time spent on each client. After trying tends of productivity apps to manage them all, this has been the best solution I’ve found for keeping separate lists in one place.

Some other great tools with similar functionality are and Toggl for time management and Trello, which is a dream for to-do list addicts.

 

3. Don’t forget the fundamentals

You know how the tax deadline seems to come around earlier each year? And you end up spending hours in a sea of receipts, wishing you’d been more organised? Try dedicating 20 minutes per week, or an hour each month, to getting your receipts together.

I like to keep my monthly receipts in separate envelopes. Usually I’ll clear out my purse at the end of each week and write the totals on the envelope. Then I keep a separate spreadsheet where I tally up the monthly totals and separate day-to-day and capital expenses. As an added bonus, breaking it down will keep things fresh in your mind so you won’t miss those stray receipts, and I promise you’ll feel loads more sane.

If you’re more of a geek about these things, try Kris Atomic’s blog post on The Joy of Accounting – it could be a life-changer!

 

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This blog post was originally published on the Small is Beautiful blog.

Filed Under: Client Work, Microbusiness Tagged With: freelance lifestyle, freelancing, self-employment

Announcing Fan Phenomena: The Hunger Games

By Nicola Balkind

FPTHG

Fan Phenomena is a book series from Intellect Books that aims to decode cult subjects of popular culture.

In July 2012, I pitched the theme of The Hunger Games. In December 2012, my proposal was accepted and I was awarded editorship of the book. By December 2013, it was written and ready to go.

Fan Phenomena: The Hunger Games is published by Intellect, distributed by Intellect and University of Chicago Press. The publication date will be 15 July 2014.

An exciting dystopian fantasy thriller series, The Hunger Games began its life as a trilogy of books by Suzanne Collins, the first released in 2008. An immediate success, the first instalment had a first printing of 50,000 hardcover copies, which quickly ballooned to 200,000.

Spending one hundred consecutive weeks on the New York Times bestseller list, the book was put into development for release on the big screen. The first film, starring Academy Award–winning actress Jennifer Lawrence, broke box office records, and all of its sequels are expected to follow suit.

Fan Phenomena: The Hunger Games charts the series’ success through the increasingly vocal online communities that drive the young adult book market. Essays here consider the fashion that the series has created and how the costumes, memorabilia, merchandising, and branding have become an ever bigger part of the fandom experience. Issues explored include debates over the movie stars’ race and size, which tap into greater issues within the fan community and popular culture in general.

With this scholarly compendium, navigating the post apocalyptic landscape of Panem will be as effortless as Katniss Everdeen’s archery and ensure that the odds will be forever in your favour.

Filed Under: Writing Portfolio Tagged With: fan phenomena

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