Nicola Balkind

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My Top File Sharing & Collaboration Tools

By Nicola Balkind

Image via Educational Technology Guy
Image via Educational Technology Guy

How about some recommendations?

Today I’m sharing some of my favourite tools for file sharing and collaboration that I use on freelance projects with clients and to manage my own business.

 

Project Management

Being my own personal assistant is one thing, but managing a business and several projects at once is quite another.

That’s why I’m constantly developing my use of project management tools to find the best fit for me.

My top tip? It’s all about customising the tools you use to your personal need. Here’s how I do that.

 

Basecamp

Basecamp is a hugely popular project management tool, up there with the likes of Asana and Evernote (which I use for a slightly different purpose – as you’ll see below).

The platform is primarily used by teams to co-ordinate their efforts, and its main features include to-do lists, an events calendar, and text document sharing.

I do use Basecamp for some shared projects, but for the most part I use Basecamp Personal to track my business activity.

 

 

Basecamp Personal | @robotnic

 

Basecamp is where I begin a new text document each week with my goals for the week and an overview of tasks to be completed, day by day. This acts as an archive, is an easy place to move tasks around and refer to what needs done when, and it’s easier to edit and move things around on than paper and ink.

 

Basecamp Personal to-dos | @robotnic

 

Basecamp is also the home of my tickable to-do lists, a satisfying little option that doesn’t require an extra to-do list app. These also allow you to set who’s responsible and a deadline date. One day before the deadline, you get an email reminder.

Now that Basecamp is a stand-alone company, they’re also upping their app game. The latest iterations of the iPhone and iPad app allow you to add and check off to-dos and view those files. It’s also handy for leaving yourself some comments for later.

 

Toggl

For time-tracking on my freelance projects, lately I’ve been using Toggl.

After months of trying to master the Pomodoro technique, I found that I work best with time to warm up and that after 25 minutes were over I was just hitting my stride.

Toggl

Toggl counts up, rather than down, and allows you to track your time based on which project and task you’re in the process of completing. You hit start and the timer goes, stop and it stops. Then you get a lovely wee digest at the end of the week which details how much time you spent on each task.

It keeps me on track, stops me from over- or under-servicing clients, and helps me to understand just how long particular tasks take, rather than going by a hunch.

Also, once that timer starts clicking away I don’t want it to show what a time-waster I really am.

Note-taking

I use pen and paper a lot… but I also want quick access between my phone and computer.

Here’s how I keep everything in one digital place.

Apple Notes

Apple Notes

If it ain’t broke, don’t fix it! I use Apple products across the board, so the Notes app is really useful for jotting down thoughts and ideas.

All you have to do is log into your iCloud account and each of your devices will sync up – so if I’m on my iPad and book a cinema ticket, I can paste the detail into Notes and pick it up on my phone once at the cinema.

It’s a really quick to sync and simple to use – definitely my go-to for brief notes.

 

Evernote

evernote

Evernote is one of the internet’s most popular note-taking apps, and it’s hugely customisable depending on how you like to use it.

My use of Notes could theoretically transfer to Evernote, but I find that fiddling between notebooks within the Evernote app, and the size of the app itself, can take just a bit too long to be efficient.

Personally, I use Evernote (Premium) to take longer, more detailed notes or work on documents on the go. I have notebooks set up for various research projects where I brain-dump or save links to articles and the odd to-do list.

My main use of Evernote, though, is as a repository for Reading Week – a feature on my personal blog. I set up a recipe on IFTTT (If This Then That) so that whenever I favourite an article in my Pocket queue (more on Pocket here), it automatically syncs the link to my Reading Week notebook. It makes the blog writing process much easier and quicker and gives me fast access to the links I want to use.

Do you have a creative use of Evernote? Tweet me your suggestions!

 

 

File Sharing

As a remote worker, file sharing is a big part of my work with clients.

My choices here are the obvious ones – but in case you’ve a choice to make, I’ll let you know why they work for me.

 

Dropbox

Dropbox image via Dropbox
Dropbox image via Dropbox

Dropbox is a cloud-based storage option which allows you to create folders and sync files to the cloud.

The desktop app sits in your computer like a regular folder, and keeps updated with the latest versions of files that have been shared with you. It’s an excellent option for anyone who switches between computers or often has to access documents from outside the office.

I like to share a Dropbox folder with my clients in which we store any shared files (duh!) and reference materials. For example, strategy documents and content planners are often shared by email, but I also get them uploaded into a shared Dropbox folder for easy access from anyone in the team. It cuts down on that horrid inbox search for that file you can’t remember the name of.

 

Google Docs – using RocketDocs

RocketDocs image via RocketDocs
RocketDocs image via RocketDocs

No news here: Google Docs / Google Drive is the biggest file-sharing collaboration tool around.

However, if you’re anything like me and weren’t prepared for the one-account-does-all approach that Google decided to take, you’ll know my problem with the service.

The thing is, my default login runs my Google+, YouTube, and formerly my blog accounts. This means I have to switch between accounts, which is fine for email but a nightmare for using services like Google Drive.

Fortunately, there’s a Mac solution for this problem: an app called RocketDocs. It costs next-to-nothing (usually around £7, currently £2.29), it runs on your desktop, and it operates as a separate application so you won’t get lost in your open tabs. *prayer emoji*.

 

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What are your favourite collaboration tools? Tweet me @robotnic or shoot me an email with your thoughts and recommendations.

 

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Filed Under: Microbusiness Tagged With: apps, collaboration, microbusiness, sharing, tools

Tips for Content Curation

By Nicola Balkind

Content Curation

When you build a content strategy for your business, creating content is probably at the top of your list of priorities.

Planning your content cleverly means not only creating content, but also curating things that are interesting to your audience.

Curated content is the stuff that comes in-between. It’s not filler, and it’s not an excuse to take a break from thinking about what your audience wants to hear from you. This is the time for you to find and share creative work that demonstrates to your readers and customers that your values align with theirs.

 

User Generated Content

User Generated Content, or UGC, is the media that your audience shares with you. One of the major goals of social media marketing is engagement with fans and users of your product, and UGC is the top tier of that engagement.

It could be an Instagram photo geotagged to your store, a Vine they’ve tagged you in, or a poem that they’ve worked your company name into. Put it this way: it’s online word of mouth.

If you’re lucky, this kind of social sharing is happening organically. If not, you can kick-start the process by running a campaign that incentivises your audience to create UGC and showcases their work.

Either way, sharing UGC lends social proof, places your product in a new and appropriate context, and creates a precedent for more of your followers to share. Encourage it!

Need some inspiration? Check out these campaign ideas.

 

 

Twitter Lists

Twitter lists are one of the best and most underused features on Twitter.

By creating a list, you’re curating a segment of your feed. These could be people you follow or people you don’t.

One of the first things I do when I get my hands on a new client’s Twitter feeds is to create a private list called ‘Sources’ and begin filling it with people and publications that are industry leaders, thought leaders, and the people who share useful links.

Curating lists of the top sharers in your area cuts out a lot of the hard work of curation. By choosing the top sharers, you can save time from combing through your entire feed.

Ultimately, you may be a little behind the top curators, but by finding people and sources you trust, you can take a shortcut to sharing the most relevant and potentially viral content in your area of expertise.

Tip: Twitter lists are also a great way to get found. (But only if they’re useful!)

 

 

Trusted Websites

Now let’s back up a little bit. While social sharing is now one of the key ways to find links to great stories, it’s important to keep your eye out for the items that are flying under the radar.

Keeping a list of trusted websites, say, in your bookmarks, will give you another place to access inspiring content.

For B2B companies:
Ensure you’re on top of the latest changes in your industry through market publications. While some still tend to be offline, demonstrating your expertise and thirst for the latest knowledge can be a great point of differentiation from your competitors. Start discussions around top stories and use the latest news as a jumping-off point for content creation ideas.

For B2Cs:
Are there any publications your audience particularly cares about? If you’re in entertainment, the latest reviews and features from the broadsheets could come in handy. For retail, keep an eye out for what’s trending in the relevant magazines.

Another way to keep these organised is through a trusty old internet friend… the RSS feed.

 

 

RSS

The trusty RSS feed is one of the internet’s forgotten gems. So much so that Google closed the doors on its RSS, Google Reader, in 2012.

However the RSS – short for “Rich Site Summary” or “Really Simple Syndication”, depending on whom you ask – is still one of the quickest and most powerful ways to stay informed.

I personally use Feedly, while Bloglovin’ is a great option for blogs, particularly in the lifestyle space. Click here for some other leading RSS options via Six Revisions.

So, see all those websites I suggested you follow above? Whack them into your RSS reader and you’ll have a goldmine of content to refer back to each time you create your content calendar.

Most RSS readers will allow you to collate and segment your favourite sources by topic, making the process even quicker.

 

 

Newsletters

Think back to those trusted sources and thought leaders you follow. Do any of them offer an email newsletter?

Some companies and individuals are getting super smart about their email missives – and they’re right to. Email is still the most effective marketing platform that you can participate in.

Sign up to some of your favourite curators and see what links and resources they have to offer that you can repurpose as curated content. (And if you end up with too many, clean them out once in awhile or try out a widget like Unroll.me to keep them organised!)

Your Own Archives

Finally, another place where you can mine content from is your own archive!

It’s a good idea to keep checking in to see what your top performing content looks like. Is it still relevant? If so, add it to your social media schedule! Creation is curation, my friends.

Those are all the tips I have for you today. What are your secrets for content curation? Shoot me a tweet @robotnic or email me with your thoughts.

 

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Filed Under: Social Media & Content Tagged With: content curation, content strategy, social media

Evergreen Content: Why it’s Worth the Effort

By Nicola Balkind

Evergreen Content
Image via http://blogs.constantcontact.com/

 

So, we’ve already discussed how to plan your content.

Now it’s time to talk about what content to plan.

 

Why go evergreen?

When I talk to clients about the benefits of content marketing and how to get started, they ask a few key questions:

Question 1. What should we blog about?
Question 2. How frequently should we post?

Naturally, the first answer will vary by industry, and the second by availability of time.

 

To cover both of these bases, though, there are 2 hard-and-fast rules.

Answer 1. Cover timely topics, and evergreen ones.
Answer 2. Short answer: consistently!

Adding evergreen content to your editorial calendar can help immensely in both arenas. First, it vastly increases the amount of content topics you can pursue. Second, it means you’ll always have something to write about to publish on a slow news day.

 

News goes out of fashion — Evergreen content doesn’t

Evergreen content could be anything from instructional like how-to guides to information rich entries about your industry. These blog posts should be detailed and relevant to your audience.

The key way this helps readers find you is through search. How often have you begun a search query with “How to…”? These are the posts that add the most value to your users, over a long period of time.

When you solve a reader’s problem they are far more likely to share the answer, and by garnering reputation through these shares you’ll be more visible in social and in search.

As an added bonus, curated content can also go a long way. Why write a big post someone else has already covered when you can pick 5 of the best and share those instead? Be a curator as well as a creator for an even spread of the evergreen.

 

An evergreen checklist

How do you know a piece of content is evergreen? It should be…

High quality – If you’re going to spend a great deal of time on one piece, make it an evergreen one.

Informative or instructive – This is your chance to go big and get detailed.

Relevant to your audience – What does your audience really need from you? What are your frequently asked questions? Start by answering those.

Keyword rich – Especially in the headline. Again, keep your audience in mind. Get in their head. How would you search for the piece of information you are providing?

Shareable – Keep your writing snappy and break up the text with relevant headings, images, and illustrate any important data.

Long-lasting – While a piece on how to tie a winchester tie knot will be around for as long as ties are, a post about how best to update Facebook will not. Aim for topics that will last a year or more to take advantage of the SEO benefits.

 

Are you ready to invest in a content strategy with evergreen content built in? Get in touch.

 

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Filed Under: Social Media & Content Tagged With: content marketing, content planning, evergreen content

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