Nicola Balkind

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Portfolio: Russwood

By Nicola Balkind

Working with Russwood

In the early stages of my freelancing career, I tended to specialise in the arts. I’ve always loved working in the arts because it’s a great blend of business and creativity, arts, and commerce. The people I’ve worked with in the arts have tended to be professional yet relaxed, open to ideas, and easy to work with.

Over the past 8 months, I’ve had the privilege of working with Russwood – Scottish supplier of high-quality, sustainable timber flooring, cladding and decking products. While it was a new industry for me, the people had all the same great qualities, including a passion for their work, and a true sense of the value they provide.

I provided copywriting services for two issues of the Russwood Profile: a newsletter for their clients and partners including architects, designers, and contractors. I also wrote a number of Case Studies for the company’s website.

These newsletter and case study features are paired with gorgeous photography and showcase Russwood products and examples of excellent architectural work that made use of these products at all different levels of scale. In these pieces, you’ll see everything from private homes to local projects to nationally recognised buildings. The copy is designed to tell stories about interesting homes and projects and also giving readers a sense of the versatility of the flooring, cladding, and decking on offer, and to offer light entertainment.

Read Russwood Profile

Download Russwood Profile 18 here.

[Image by Russwood.]

Filed Under: Client Work Tagged With: copywriter, nicola balkind, russwood, russwood profile

Portfolio: Guildhall Alumni Magazine

By Nicola Balkind

Working with the Guildhall School

This past Autumn, I worked closely with the Guildhall School of Music and Drama in London. I led on the copywriting for the Autumn-Winter edition of the university’s alumni magazine called Play.

The project included writing features, news, interview pieces, and obituaries for the magazine. Preparatory work included interviewing former alumni and partners and independent research. I also contributed to the editing and proofreading process along with the in-house Guildhall team.
 
 

Read the PLAY Alumni Magazine

You can also download a copy directly from the Guildhall website, here.

Find out more about my copywriting services here, and view my portfolio here. Want to discuss a potential copywriting project? Go ahead and email me!

Filed Under: Client Work Tagged With: alumni magazine, copywriter, copywriting, guildhall school of music and drama, nicola balkind

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