Nicola Balkind

Freelance Writer & Content Specialist

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Portfolio: Russwood

By Nicola Balkind

Working with Russwood

In the early stages of my freelancing career, I tended to specialise in the arts. I’ve always loved working in the arts because it’s a great blend of business and creativity, arts, and commerce. The people I’ve worked with in the arts have tended to be professional yet relaxed, open to ideas, and easy to work with.

Over the past 8 months, I’ve had the privilege of working with Russwood – Scottish supplier of high-quality, sustainable timber flooring, cladding and decking products. While it was a new industry for me, the people had all the same great qualities, including a passion for their work, and a true sense of the value they provide.

I provided copywriting services for two issues of the Russwood Profile: a newsletter for their clients and partners including architects, designers, and contractors. I also wrote a number of Case Studies for the company’s website.

These newsletter and case study features are paired with gorgeous photography and showcase Russwood products and examples of excellent architectural work that made use of these products at all different levels of scale. In these pieces, you’ll see everything from private homes to local projects to nationally recognised buildings. The copy is designed to tell stories about interesting homes and projects and also giving readers a sense of the versatility of the flooring, cladding, and decking on offer, and to offer light entertainment.

Read Russwood Profile

Download Russwood Profile 18 here.

[Image by Russwood.]

Filed Under: Client Work Tagged With: copywriter, nicola balkind, russwood, russwood profile

Portfolio: Guildhall Alumni Magazine

By Nicola Balkind

Working with the Guildhall School

This past Autumn, I worked closely with the Guildhall School of Music and Drama in London. I led on the copywriting for the Autumn-Winter edition of the university’s alumni magazine called Play.

The project included writing features, news, interview pieces, and obituaries for the magazine. Preparatory work included interviewing former alumni and partners and independent research. I also contributed to the editing and proofreading process along with the in-house Guildhall team.
 
 

Read the PLAY Alumni Magazine

You can also download a copy directly from the Guildhall website, here.

Find out more about my copywriting services here, and view my portfolio here. Want to discuss a potential copywriting project? Go ahead and email me!

Filed Under: Client Work Tagged With: alumni magazine, copywriter, copywriting, guildhall school of music and drama, nicola balkind

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Testimonials

Nicola has been my number one go-to for freelance community management. She is incredibly efficient, she is clear with costs, time estimates and invoicing and completely reliable. She is a breath of fresh air in an industry which is plagued by self-promoting “gurus”: her range of skills and experience is broad and authentic. I really appreciate the way Nicola is uncomplicated to work with: she asks quick, straightforward questions about what’s required then sits down and gets the job done without fuss. I wouldn’t hesitate to recommend Nicola and would certainly work with her again.
Annie MacfarlaneTOMS Europe
We’ve employed Nicola’s services several times at Yomego and every time she has been absolutely fantastic in both outputs and attitude. Supporting our community management team, Nicola has added invaluable expertise in creating customer focused strategies for our clients and helping to draft truly compelling content plans. I have absolutely no hesitations in recommending Nicola’s services for anyone that places important on ensuring outputs are consistently exemplary.
Sam Macleod
Nicola is an experienced creative copywriter, with a great ability to produce quality pieces quickly and at short-notice. She has a great knowledge of social platforms and ability to apply this knowledge. Nicola is an absolute pleasure to work with and brings her creativity and personality to everything she does.
Kaye SymingtonMint Digital & Stickygram
Nicola and I worked together across several projects in the Yomgeo community management team. Nicola is great to work with, her attitude towards projects is always amazing and she is incredibly efficient, Her work is always of the highest quality, and I’ve learned a lot from working with her.
Catherine CarriganYomego
Nicola’s contributions to our projects for Channel 4 were invaluable: her huge knowledge of social media developments and online trends, together with her editorial flair and excellent writing skills made her invaluable in roles that encompassed community management, social media marketing, content strategy and product development. Her dedication, creativity, forward-thinking and attention to detail made her a major factor in the success of these projects. It was a pleasure to work with her, and I hope to work with her again!
Laura GraceMint Digital
Nicola helped transform EIFF’s web vision at a time of change. She is assured and confident with her tactics in an ever-evolving industry and, more importantly, generates great content with results. Allied to Nicola’s strategic savvy, it’s a winning combination.
Colan MehaffeyEdinburgh International Film Festival
Nicola is crazy talented, knowledgeable and efficient when it comes to Social Media and Copywriting. I had the pleasure to work with Nicola on several online marketing projects over the course of almost two years. Not only is she a fountain of knowledge regarding latest trends and best practices for both Social Media and online writing – she is also able to put abstract ideas into action. Any team looking to improve their online presence would be lucky to get their hands on Nicola.
Eva MartinSERPS Invaders
Nicola was an important member of the Edinburgh International Film Festival Marketing Department and was key in the communication delivery of the Festival. In such a dynamic and demanding environment, Nicola delivered great content and was dependable throughout, an invaluable asset to the Festival.
Ross PerthEdinburgh International Film Festival
Nicola was a pleasure to work with. She managed a number of our clients social media and content strategy with a brilliant flair to adapt her creative skills for each of their brands guidelines. She also provided social media training which was highly informative and engaging. Nicola is highly knowledgeable and is constantly in touch with the forefront of all social media developments. She provides all her work in a professional and timely manner. Nicola is comfortable presenting and talking to clients. I would have no hesitation in recommending Nicola. Great person to work with!
Lorraine WaddellSERPS Invaders
Nicola has worked with Purplefeather on various social media and copywriting campaigns. She is creative, reliable and professional and can be completely trusted with the voice of your brand – rare qualities indeed!
Andrea GardnerPurplefeather

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